Visitors lurch their way through blackened corridors in a cavernous, cement-floored space, relinquishing sight for senses—touch, smell, and taste—in order to ground themselves in their surroundings. Half-concealed passageways lead from room to giddily-themed room, with surprises lurking around each and every bend.
This isn’t some off-season haunted house, however, but Beer Mansion—a next-level amplification of Brooklyn Brewery’s annual, roving Mash parties. Kicking off in their home borough for the very first time (before setting off on a month’s long world tour), it’s certainly a far cry from your average kegger: It’s an immersive, experiential bacchanalia of “beer, art, music, beer, technology, beer, community, beer, partying, and beer one more time for the folks in the back.”
Segmented into five distinct districts—alternately occupied by inflated palm trees, live musicians, on-call haiku writers, and chefs forging spin art from crudo—installations include Tart of the Tropics (a beachy scene of sours, crisp pilsners, and citrusy IPA’s), The Stoop (a chilled-out ode to table beers and blondes), The Forest (a hop-fueled fantasia of lagers and earthy brown ales), The Darkness (an atmospheric opium den of porters and stouts), and The Anatomy of a Beer, which marks the debut of the Brewery’s fruity, oak-aged Kiwi’s Playhouse with a series of madcap, hands-on science experiments.
So gird your guts and hold onto your glasses, as the nation’s most conceptual, suds-fixated house party may be headed to an abandoned warehouse near you.
London: May 12-13
Paris: June 8-9
Philadelphia: Aug. 11-12
Gothenburg: Sept. 1-2
Chicago: Sept. 22-23
Washington, D.C.: Oct. 20-21
Boston: Oct. 27-28
For more information, visit BrooklynBreweryMASH.com
Photos by Sasha Turrentine