One problem with living in one of the most creative, diverse, hott (and hot) places anywhere, is that it’s hard to decide what to do on any given night. We do not suffer from a lack of options; there’s an overabundance of them.
Recently, I’ve Googled “things to do in Brooklyn tonight.” But this never yielded a single calendar, one definitive source that shares all the varied and best options in Brooklyn that night. Instead, I’d visit Oh My Rockness, or search “comedy shows” and then go to random sites of venues I liked. But of course my knowledge is limited and, surely, I was missing crap loads of really good things.
So I was very happy when, a couple of days ago, I learned someone did solve this problem, and his name is Ben Hindman. Hindman is CEO of a new events template called Splash, and to demonstrate how good and useful and easy it is to use, he created bk.events, a single webpage, in the form of a calendar, that lists all of the best Brooklyn events, per the name, in any field and genre, that you could reasonably hope to find and go to. Rather than scrolling through annoying lists, or visiting lots of random sites, it is an easy to read calendar that displays everything you wanna know about.
Last night, Hindman threw an opening party at Brooklyn Denim Co. in Williamsburg for Splash—whose template can be personalized for any company—and for its first very useful first iteration, bk.events.
“Honestly, dude, it’s hard to find the best shit,” Hindman told me, talking loudly over the din of a big crowd with DJ-ed music inside the denim store. “I found curators, and I’ve spent a lot of time building a network, and a lot of [events] come inbound,” he says of the fact that people can also submit their events to Splash. Each day, bk.evnts sends a select number of events, based on tracked interest, to subscribers via a newsletter (if you sign up for it), and, of course, the calendar alone will give you a much wider selection of options, across every Brooklyn neighborhood, in every category (classes, shows of every genre, tech events, workshops). Splash, the template, is also “infinitely changeable” says Hindman, so anyone can use it to list any make and events calendar of their own.
Though, Hindman adds, if a product is going to be used, it has to be easy to look at, read, and have a good personality. That was his priority when designing Splash and, in this case, bk.events. “I believe the only way to be truly [effective] is voice,” says Hindman. And, indeed, when you visit bk.events, you see a classic calendar model with clear text cues and nothing extra: the date, the name of the event, the neighborhood, and a linked prompt to “check it out.”
Don’t mind if I do. And thank you, Hindman, for finally doing all of my searching for me. My fingers were getting tired.