Since launching in December 2011, The Bosco’s interactive photo booth has become wildly successful for events around the city (and around the country — they recently set up camp with an “aura” defining booth at Pitchfork in Chicago, and at the red carpet for VH1’s Do Something Awards in LA). And it makes sense: does anyone love anything more than photo booth pictures, and more specifically, flattering photos of themselves at parties?
Yes, it turns out. What they really love are pictures of themselves turned into .gifs, 3D, and video. Which is exactly what co-founders Aaron Fisher-Cohen (above, right) and Nick Fehr (left) were betting on when they first came up with the idea for their interactive booths.
“People love photos of themselves, and having a physical print is still a novelty,” says Fehr, who had tinkered around with his own photo booth project in college. “Your iPhone doesn’t print, your laptop doesn’t print. The physical aspect is still very different from what you can experience on a daily basis.”
Fisher adds, “They’re also nostalgic — yet we’re making products that combine the nostalgia and history with new technology. Attempting to push the boundaries with projects really makes it fun.
The project has also been finely honed to live up to its design-oriented ideals, undergoing hours of tweaking in the small company’s Bushwick studio.
“It was really important to us to make a product that looked high-end and well-designed. We always figured that good design would give us an edge on the competition,” says Fehr. “We focused on it so closely throughout the protoyping stage, but initially we were trying to build a concept that looked awesome but would have been cripplingly impractical. It has been incredibly important to have the balance of functionality and design.”
“We got our friends involved that loved and worked with design, architecture, photography, and programming,” says Fisher-Cohen.
So far, it seems to be working out. Click through for more of Nick and Aaron’s favorite Bosco shots thus far, and wonder why no one thought of this sooner.
Follow Virginia K. Smith on Twitter @vksmith.