Photo by Patrick Sustento (@pointoneseven)
Alt-metal meets fashion at Deftones’ Heaven by Marc Jacobs Brooklyn show
The semi-secret show in Williamsburg was a launch party for Heaven by Marc Jacobs’ collab with Deftones and brand Stray Rats
What happens when you combine 700 Gen Zers and an iconic band from before most of the crowd was even born? You get a Marc Jacobs collab with metal band Deftones.
Launched on Friday, Heaven by Marc Jacobs released a capsule collection with Deftones and streetwear brand Stray Rats. Jerseys, knitwear, hoodies, denim, and accessories come crammed with original graphics and photos from Deftones album covers and lyrics.
At Thursday’s exclusive concert at Williamsburg Music Hall, lines wrapped around the block, with VIPs bum-rushing the door and guests dressed in chic Y2K streetwear. Opening the show were alternative artists Yves Tumor and Eartheater with a raging DJ set by Mia Carucci.
The Deftones followed with an almost-typical performance, albeit not to their usual punk millennial fans — mosh pits and flailing limbs were more or less replaced by cellphones held aloft. They played “Mascara” for the first time since 2015 (fitting for a fashion launch) as well as “Feiticeira,” “What Happened to You,” “Nosebleed,” and “Elite” for the first time since 2018. Frontman Chino Moreno didn’t say much, aside from occasionally coming off stage to scream into fans’ faces.
As for the Marc Jacobs collection they were there to help launch, it includes a $150 “sport tee,” a $295 White Pony Sweater, a $75 “Shove It” necklace, a $65 Deftones pin set, $295 Around The Fur jeans, and more. It’s all available to shop now.
deftones x heaven by marc jacobs is available now online! (will sell out) https://t.co/kXPO5E1pg7
— 🏁 (@concertleaks) March 3, 2023
The crowd ate up their most popular songs, including “My Own Summer (Shove It),” “Change (In the House of Flies),” and “Be Quiet and Drive (Far Away).” While it’s unclear whether people showed up to see the band, to show off their Heaven by Marc Jacobs attire, or for bragging rights, one takeaway is that Deftones are still metal to the core. And that Gen Z can’t mosh.