Japanese Breakfast–aka the most recent project from Michelle Zauner–has some big news this week. Not only did the group release their second music video, for “Jane Cum” off April’s Psychopomp, but they also signed a new label deal. Psychopomp came out in the US via Yellow K in April, but now Dead Oceans has signed the band and will release the album in markets outside the US in August.
As far as the new video, “Jane Cum” feels above this world, extending past the titles Woody Allen referential roots to push away the temporal and embrace timeless emotions–those from a past relationship–and, through the video, the occult, too. Directed by Adam Kolodny and House Of Nod Productions, who previously collaborated with Japanese Breakfast, both Zauner and Kolodny individually mood-boarded only to realize that they both had the same vision, The Craft (1996) vibes being a primary influence.
While the music video begins with an occult ritual, it continues on to what seems like an innocent walk through the forest. As the coven drives up to the forest, Zauner stares out of the car window singing of seeing a past love after a long time and being confronted by the inevitable changes. When Zauner’s vocals extend they seem to simulate the way her her confusing feelings are slowly spooling out. The instrumental work is simultaneously wispy and rough, reflected visually in the ritual, which feels necessary not harrowing, and as natural as the feelings she’s confronting. Watch below.
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