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Grand Rapids – “Once in a Lifetime”
Director: Adam Abada
In a rare turn for a New York garage band, the coeds in Grand Rapids look genuinely happy to be playing music in the video for their 2012 single, reminding us all that this whole rock ‘n’ roll thing? It’s supposed to be fun. Also: pizza, guitars and Scrabble are the cornerstones of happiness.
Follow Lauren Beck on Twitter @heylaurenbeck.