Opening a Brick-and-Mortar Store in Brooklyn: Is It Worth It?
By Nikita Richardson
Ask any small business owner and they’ll tell you that doing business in New York City is both a dream and a nightmare. This city boasts a massive, ever-changing consumer base of people with a decent amount of money in their pockets, but they can also be fickle in their taste; if you find a good location, you’ll never want for foot traffic, but you’ll have to pay sky-high rents; and if you’re not ready for a permanent location, you try your hand at any one of the city’s markets or sell products online, but the slower you move, the more likely it is that the competition will catch up. Even so, new businesses are opening (and closing) all the time, and many of them want or need to open a brick-and-mortar location. Here are the stories of four Brooklyn businesses and how they’ve transitioned (or not!) into the brick-and-mortar world.