“Hipster” Cafe Opens, People Freak the Fuck Out

bay ridge brooklyn coffee lab cafe
Brooklyn Paper

A new cafe opened in Bay Ridge this month, and the hipster haters are worried it spells the end of the neighborhood. “Wasn’t it only a few months ago that the rule was hipsters would never be in south[ern] Brooklyn?” one commenter writes at the Brooklyn Paper. The Coffee Lab, on Third Avenue near 69th Street, is owned by Dora Wu and Don Lee; the latter grew up nearby on Sixth Avenue, but the couple only recently moved to the new neighborhood to fulfill their cafe-owning dreams. The shop will offer “coffee from Williamsburg roaster Toby’s Estate, organic milk from Whole Foods’s distributor, and fancy French cookies courtesy of Macaron Parlour in the East Village.” And therein lies the rub. 

“Long Live $1 Actual Brooklyn Coffeeeeeeeeeeeeeeeeee!” diehipster himself writes. He and his compatriots are outraged that now Ridgeites will be able to buy $4 lattes (four dollars?!) and $2.50 macarons (two dollars and fifty cents?!), forgetting of course that it’s been years since Starbucks opened on Third Avenue and that there are now three in the area, and that Caffe Cafe, which is like almost 20 years old or something, sells 12 oz. lattes for $3.75 (or 24 oz. iced lattes for $6) less than a mile down the road. “set a date in your empty calendar for October 2015 and take down this joke of a business’s phone number and call it then,” diehipster continues. “I guarantee you the person who answers won’t say ‘Coffee Lab, how can I help you?’ How dumb are these ‘under the hipster influence’ business owners? They are taking already over-priced trendy products and marking them up again to sell in a working class neighborhood????LOLLL”

Or, you know, you could think of it as a locally, independently owned small business to compete with the mega coffee chain already here, servicing the class-diverse community, or at least those in it who enjoy good coffee—that is, the people who keep multiple Starbucks in business!

Follow Henry Stewart on Twitter @henrycstewart


  1. Hipsters I can live with. Writers such as Mr. Stewart, who write articles with clickbait headlines that do little more than agglomerate a handful of boorish online comments, I can definitely live without.

  2. 69 street is really the armpit of bay ridge. Let the hipsters have it. Everyone knows that the real Bay Ridge is from 75st and south to the bridge. This place will be for lease in 12 months

  3. How is this an article? You could have just left a link for us to read it ourselves. Why not interview the owners? Check the place out yourself? Do some journalism?

  4. I live in this neighborhood more then 7 years and I’ve been craving for a good coffee shop with quality coffee all the time. THis one is more then 20 blocks far from me but I am very exited and so happy for the neighborhood and for the people who opened this shop! WE NEED IT!
    And those “patriots” who actually support SB or DD should think about how to support new progressive places with quality coffee and healthy food!

  5. they don’t stand a chance on 69th street and 3rd avenue…..i don’t get it…..don’t people research demographics before making investments? that block is shitty with shitty people who don’t really care about organic coffee

  6. We apologize for our fragile son’s pro-hipster sentiments. He doesn’t realize this type of hipster-cheerleading may soon double the rents in still-normal Brooklyn and ruin it for people who stopped living for “cool” when they turned 20. We would like to thank you for enduring his pseudo-journalism.

  7. does mr.stewart know who and what makes a hipster? asian people from 6th avenue with alot of money to lay down on a fancy place like this are not what most would consider “hipster”.
    that aside, i was excited to see a new coffee place that looked good; a proper espresso machine, etc….yes, we can all get a drip coffee in bay ridge at the deli or give starbucks more of our money for weird tasting, corporate coffee. or we could have what most other neighborhoods in nyc have- a REAL coffee place with people who actually know how to work the machine and make a good, quality espresso. not asking much.
    unfortunately, the Coffee Lab is exactly that- a lab. or an experiment that these owners haven’t quite figured out yet. i tried 3 different coffees on 3 different days and they were all undrinkable. horribly bitter every time. is it the beans? is it the nervous, book smart kid attempting to make the coffee? i don’t know.
    but i agree with the other comments- this place will not last long. not because of it’s supposed “hipsterism”, but because the coffee is terrible and the owners obviously have no idea what they are doing.


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