For $1 Billion, You Could Be The New Owner of PBR

pbr cans

Exciting news if you have $1 billion to blow, a love of flavorless, low-ABV beer, and the desire to distribute a product to bars that’ll turn around and re-sell it for far too much money: PBR’s parent company may be for sale.

The sale’s in the early stages, but according to reports, Pabst Brewing Co.’s owners are looking to unload the company that’s also responsible for Old Milwaukee and Schlitz, and the watery-beer empire could “fetch between $500 million and $1 billion.” We’re Black Label loyalists ourselves, but do with this information what you will. It’d, uh, be a real shame if this didn’t work out and there were no more PBR left to drink.

Follow Virginia K. Smith on Twitter @vksmith.

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