Ticket Prices For New York’s Superbowl Are In A “Freefall”

Would you not pay good money to see him?

Maybe because of upbeat headlines like “Weather, not terror, biggest threat to Superbowl,” or because potential attendees apparently think New York (but not New Jersey) is a crime-ridden cesspool, or because Denver and Seattle are both a very long, expensive way from New York, or because of the weather, or even because of supposed “sluggish interest in the New York metropolitan area” (the Post’s phrasing, not ours). Whatever the reason, Superbowl ticket prices have plummeted by around $1,000 since last week.

In fact, the game is expected to have the lowest ticket value since the 2002 Superbowl. “Everyone had this notion at the beginning of the process that this would be a hot ticket and prices would match everything else in New York,” explained Tiqiq marketer Chris Matcovich. “The fact of the matter is that is not the case, and it doesn’t look like that will be the case a week out […] Brokers this week are praying that locals bail them out and start buying.”

Bummer, but maybe means we can pick up some last-minute seats (there are 18,000 of them left, currently) and make a day of it? How often do you get to go to the Superbowl, after all! Some helpful pricing data from the Post:

After hitting record highs last week, ticket prices took a nose dive over the weekend, with the cheapest prices plummeting nearly 50 percent, to a low of $1,150 from about $2,200 at 9 a.m. on Jan. 19. […] The average price paid for a ticket plunged 40 percent over the weekend, to as low $2,056, from $3,439 in the first 24 hours after Seattle and Denver won their games last week, he said. The average price moved up slightly by Monday, to $2,862.


Follow Virginia K. Smith on Twitter @vksmith.

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