Sponsored Video: Play God, Pay The Price. Watch “Helix” on Syfy


We Brooklynites don’t complain about anything more than we complain about gentrification. On any given day you’ll find a bevy of blog posts, facebook statuses and tweets about it. Not too mention so, so many comments on blog posts. We just can’t deal with neighborhoods like Williamsburg being dominated by brunch spots and brownstones being renovated left and right. Not that we don’t longingly stare at those brunch spots every weekend, or wish we could afford those brownstones… But it’s the principle of the thing! Can you even imagine if Williamsburg was the entire planet, and if it wasn’t a renovated brownstone being invaded but your body? That would require much more than a self-pitying browse through Philadelphia’s real estate prices.

 Syfy’s newest original series, Helix, is the ultimate example of gentrification. The show comes from Ron Moore, executive producer of Battlestar Galactica, so you know the story’s bound to be thrilling. The show’s new trailer tells the story of a top-secret arctic laboratory is infiltrated by an unknown and devastating contagion, which transforms the lab’s workers into something much worse than a gentrifier, something not even human. Also – the video features plenty of HAZMAT suits, and who wouldn’t like to march down Bedford Avenue breaking up the Sunday brunch crowd in one of those? So take out your gentrification frustration through your television and tune in on Friday, January 10 at 10 p.m. for the premiere of Helix on Syfy.

Watch the video after the jump:

This video was sponsored by Syfy.


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