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Easily our favorite Instagram selfie meme is the “face mask.” You know the one: Wide, staring eyes being the only discernible feature on a face covered in anything from craggy dollops of green clay to white swathes of goop-infused cotton sheets. These photos are always funny, and sometimes a little scary (who knew a face mask could make you look so much like a serial killer who bathes in the harvested blood of a...
  Adina Grigore is the founder of one of our favorite skincare lines, S.W. Basics, and is the author of the recently released book Skin Cleanse. Here we talk to her about the most important things you can do for your skin (hint: water!), what it was like to launch a business from nothing, and why it's important for you to Marie Kondo-ize your beauty routine. How did the idea for S.W. Basics come into existence?  Were you...
While natural beauty is not in itself an oxymoron, most bare-face beauty looks require the application of product after product, rendering the “no-makeup” moniker laughable. Which, in fact, is always something that happened when I thought of natural beauty: I laughed. Because, really, who cares about looking natural? Isn’t all of civilization, in a sense, a celebration of artifice and construct? Why should anyone—particularly women—be asked to cede power over one of her most...
We’re big fans of winter around here, but we’re not big fans of the way bone-dry winter air wreaks havoc on our skin and hair, leaving us with chapped cheeks and straw-like hair. That’s why we turn to these 15 skin- and hair-saving products. Many are made in Brooklyn, all can be bought here, and each will go a long way toward helping you survive these frigid months. TOP SHELF, LEFT TO RIGHT: Egyptian Magic Skin...

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