How is a Tumblr born? This is a question that has long plagued us, although, perhaps, we should rephrase that and ask, How is a good Tumblr born? Or, even, how is the best Tumblr born? Well, in the case of Slaughterhouse 90210—which is, in our humble opinion, the absolute best Tumblr—the answer, according to creator Maris Kreizman, is, “I was bored at work and looking for a distraction.”
Ah, boredom. Boredom we think, is so frequently at the root of all great literary endeavors, Slaughterhouse 90210, which is nearing its fourth anniversary and has more than 100,000 followers, is a place where literature and television come together—at last! Kreizman tells us, “I’ve always been a voracious reader and a TV addict and I never thought those passions had to be mutually exclusive, so creating the blog was a way to celebrate both. A big buzzword in the book world is discoverability—how people find the books they want to read—and I guess I wanted Slaughterhouse 90210 to be a brand new venue where I could promote the crap out of the books I love and maybe bring a new audience to my favorite writers.” Kreizman pairs scenes from shows like Mad Men, Freaks & Geeks, and 30 Rock with quotes from authors ranging from Walt Whitman to Jennifer Egan. Her process in pairing a show with a book varies. One time, Kreizman tells us, while reading “Junot Diaz’s This Is How You Lose Her, I found this quote and immediately thought of Angela Chase [My So-Called Life]: ‘She's sensitive, too. Takes to hurt the way water takes to paper.’” And on another occasion, Kreizman found herself working in reverse, “When Liz Lemon got married in her Princess Leia costume I knew I wanted to find a quote about fashion and comfort, so I searched and found an incredible F. Scott Fitzgerald quote that did the trick: ‘When a girl feels that she’s perfectly groomed and dressed she can forget that part of her. That’s charm.’” Kreizman has lived in Brooklyn for the last three years and worked “in the book industry for my entire career” but says that “it wasn’t until I started my blog that I felt like I was part of a real community (both on- and offline) of writers, editors, booksellers, critics, and readers. I feel really grateful to have found that.” And, as her readers, we feel really grateful to have found her.
Follow Kristin Iversen on twitter @kmiversen