#eatingforinsta at Avocaderia, the Toast of Industry City
By 10:30am in the otherwise hushed, meandering food hall of Industry City — well before actual building tenants begin making their way down for lunch — a determined looking crowd of 20-somethings have grouped outside of the glassed-in walls of Avocaderia; hands grasped in anticipation around their camera phones. The eatery actually ran out of their signature item mere hours after opening the day before, and this crew is resolved to emerge triumphant on a renewed quest for the ultimate #forkyeah shot.
254 36th St, (415) 702-8806, Industry City
Photos by Jane Bruce