Photos: Diesel’s Hardcore Holiday Party at 101 Bedford

Photo by Erez Avissar

This past weekend, Diesel hosted Hardcore Holiday, a two-day-long party at 101 Bedford, the Northside Media Group-curated pop up shop that played host to countless big events over the past few months, from a release party for the new Julian Casablancas record to another celebrating the 30 Under 30 issue of our sister publication, The L. Eager partiers at Hardcore Holiday met at the shop to take photos with Diesel’s BondageBear, while everyone who brought a Diesel item received free on-site embellishing from Jem Superstar. There were Diesel-branded flasks, free copies of Brooklyn Magazine, complementary drinks from Peroni, and hot chocolate from local food truck La Bella Torte. It was awesome. We look forward to doing it all again soon.

  • Photo by Erez Avissar

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