The Ins and Outs of Williamsburg’s Latest Mega-Development

The new New Domino development Williamsburg

New designs for the New Domino development by SHoP were released this week, and they’re very different from the old New Domino: the buildings are taller, there are fewer of them, they’re funnier shapes, and there’s more open space. Fears were that if the old developer, CPC, sold Domino, a new developer would break the old promises and build something even worse. But it seems like Two Trees, the new developer, may have conceived something actually better. “The city rarely gets this good a chance to extricate itself from a planning mistake,” Justin Davidson wrote for New York magazine. “Yes, the new Domino would mean more creeping Manhattanization, but that sure is better than the alternative: the New Jersification of Brooklyn.” Provided the plan passes the uniform land-use review procedure, there will be more than 2,000 market-rate apartments, the old 660 below market-rate, as well as more office space, small-retail space, and more green space. Let’s break it down!


  1. My only reservations are the fact that it says the word “SHOP” – is that really the word we want to identify Brooklyn to everyone who looks across the river? Not only the capitalist mantra, but the name of the firm that built it? Is that level of advertechture appropriate? Not to me; I wish it didn’t spell anything but was otherwise pretty much the same.

  2. So….by “Ins and Outs” you mean pretty much just copying and pasting the Curbed article? You could have just posted a link, saved yourself some time.

  3. @Liam McCarthy: Hilarious comment. The use of the word “advertechture” is especially inspired. Keep the comedy coming!

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