1. Brooklyn is Ready for Hockey
Sure, it can be a pretty irritating running joke, but there’s some truth to the idea that hipster Brooklyn is populated by Midwestern gentrifiers WHO ARE RUINING OUR PRECIOUS OLD-SCHOOL BREUCKELEN. But you know what Midwesterners like (particularly the ones from Minnesota, Wisconsin and Michigan)? Hockey and beer. Not to mention that professional hockey’s perpetual lack of popularity in most of the country makes it an ideal hipster diversion. And look, Built By Wendy’s already dipped into sacred hockey iconography; also, check out these hockey player hipsters. For further argument, hockey blog Five Minutes for Fighting has also made the case.