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Harmless Harvest founders, Justin Guilbert and Douglas Riboud, first hatched their ecosystem-based business model in 2009, in order to create sustainability all the way from field to shelf. “If you maximize the welfare of all your agents in the supply chain, the results will be superior—far more than if you just care about your own profits,” Guilbert explains. The eco-minded mission definitely paid off for the Park Slope-based pair; they successfully launched their first...

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