Jul 6, 2023

Why we’re fascinated: Because making waste is a waste of time. After nearly two decades in fashion and witnessing its catastrophic impact on the environment, Cooper sought out newer, more sustainable ways to do business. IXV (her father’s nickname) serves its Boreum Hill community with everything from coffee to regional farm-to-table produce to subscriptions for coffee that give you free reusable cups as incentive to revisit and reuse. Like the old saying goes: Waste not, want as much as you want without the guilt!

— Nick Youssef