There tends to be a lot of chatter this time of the year regarding summer festivals from all corners of the world. With all of this craziness and excitement, we’d like to remind you there’s a five-day event in June that draws all of the attention right here to Brooklyn, a festival unlike any of the others. Northside Festival’s presentation of the future of music, innovation, and content transforms the entire north side of the borough into a sprawling urban festival that takes over Williamsburg, Greenpoint, and Bushwick.
We here at Brooklyn Magazine are excited to share that the beginning of the rollout for Northside, organized by our sister company Northside Media Inc, has arrived—and will continue until the festival’s kickoff on June 7. Badge sales (available here) began today at 9am, with flash sale prices in effect for 24 hours. That means $70 for Music badges, $249 for Innovation badges, and $299 for a Premium badge granting entry to both Music and Innovation events (subject to venue capacity, of course). After this 24-hour period, Early Bird prices will begin.
Northside Innovation, which begins the festival with a three-day period in Williamsburg (June 7-9), is all about discovering the next big thing, and bringing together some of the best minds in the world on emerging tech, media innovations, and way more. Past speakers have included huge names of the tech world, such as Travis Kalanick of Uber, Marc Mathieu of Samsung, and Dan Schulman of PayPal. This year’s lineup will surely boast yet another exciting assortment of names, touching ground on subjects that have not been breached before. Additionally, Northside’s Content festival—which featured creators, directors, brands and platforms uncovering what’s next in original video content— is now taking place on dedicated stages within the larger Northside Innovation festival.
Brian Quinn, the VP of Experience for Northside Media Inc., is thrilled about what’s in store for this year’s events. “I am incredibly excited to bring the worlds of tech, innovation and startups together with design, content creation, marketing and culture for conversations and ideas that are crucial to driving our future forward,” he said. “With Brooklyn being home to so many creative industries and minds, we want Northside to showcase the best of what NYC and Brooklyn can bring.”
Northside Music (June 8-11) is set to feature over 300 artists, ranging from the established to the emerging. Last year’s festival saw Brian Wilson performing Pet Sounds in honor of the iconic album’s 50th anniversary, in addition to performances by Conor Oberst, Kacey Musgraves, Wolf Parade, Grandmaster Flash and hundreds more.
Northside’s alumni roster includes a fair share who have seen meteoric rises—past performers have included Chance the Rapper’s NYC debut, CHVRCHES, Mitski, Run the Jewels, Courtney Barnett, Solange, The War on Drugs, Sharon Van Etten, and Mac DeMarco, to name a few.
And don’t forget about Northside Art (June 9-10), which will transform Bedford Avenue into a walking art museum, covering 13 city blocks with installations, live music, local food and general pleasure and relaxation.
“With the recent swell of NYC festivals, we’re again striving to provide a different kind of experience than the traditional setup—one that’s affordable, accessible, diverse and representative of not only a lineup obsessively curated for (and by) music fans and thought leaders, but of the peculiar, palpable energy that exists in Brooklyn at summertime,” director of music programming Lauren Beck said. “Being in the thick of it, allowing this place to inspire you in strange, wonderful, surprising ways—that’s what we’re hoping to facilitate. We’re so excited for what’s in store this year. We hope you’ll join us.”
Ticketing options for Northside Festival 2017 are available now.