You like books? You live in Brooklyn? Don’t even think about using the obvious punny portmanteau of those two, or you might have a lawsuit on your hands.
The Booklyn Artists’ Alliance is suing a nonprofit called Booklyn Shuttle for “stealing its brand” where “brand” means “the go-to joke combination of those two words,” the New York Post reports.
Booklyn Shuttle trademarked the named in December, prompting the Booklyn Artists Alliance’s reponse. The organization apparently fears that potential donors will mix up one good cause with another good cause, and we can’t have that.