We’ve officially entered fall preview season, which means it’s time to inflate your brain to maximum information-holding capacity: New York Magazine just unveiled a massive fall retail preview, and—surprise!—a lot of the stores are in Brooklyn. Surprise #2: Not all of them are located in Williamsburg! This fall, prepare yourselves (and your sweater budgets) for a boutique inside a Bed-Stuy brownstone, a clearance-only Neiman Marcus in Brooklyn Heights, and yes, that J. Crew in Williamsburg you’ve been hearing so much about.
Madewell, 127 N. 6th St, Williamsburg
The label our Editor-In-Chief, Mike Conklin calls “like, the only thing I would wear if I were a girl” is making its long-rumored debut in Williamsburg on October 28, joining sister storefront J. Crew (whom our dear editor has equally strong opinions about), which will open nearby in late September.
J. Crew, 234 Wythe Ave, Williamsburg
Lyons & Co. soften the controversial blow of yet another mega-chain’s imminent arrival to the neighborhood with installations created by local designers, which convalesce in a whimsical plantlike, botanical theme for the shop. Stock, however, will remain steadfast—chambray, sequins, suits, and a whole lotta stripes.
Neiman Marcus Last Call, 210 Joralemon St, Brooklyn Heights
Unlike last call at the bar, the Neiman Marcus version, which will be located in the designated retail space in the Municipal Building come November, involves designer clothes at semi-reasonable prices (Michael Kors, BCBGMAXAZRIA and DVF).
What?, 106 N. 6th St, Williamsburg
What is What? you ask? What? is a Swiss company that makes “arty smart watches (from $170) with classic crystal screens and leather straps but also Bluetooth connectivity, so they sync with your phone,” according to NY Mag. (A Google search of What? returned zero relevant information, but regardless, we’ll all find out together when the shop opens in November.)
Catbird Wedding Annex, 540 Driggs Ave, Williamsburg
Infuriatingly skilled Instagrammer and beloved indie jewelry shop Catbird is building a teensy annex for engagement rings and wedding bands a few blocks south of their Bedford Ave flagship (but you already knew that).
Gusto, 226 Grand St, Williamsburg
Shop men’s knitwear from Peru-made line Bolivares when the storefront opens in October, should you be the fancy-sweatpant ($129) type.
Concrete + Water, 485 Driggs Ave, Williamsburg
Yet another boutique-turned-hangout space is coming to Brooklyn, this time in the form of Stylist Hannah Dilworth and DJ JD Gluckstern’s Williamsburg store, slated to open next month, in which they’ll sell locally made home goods and accessories.
JC Penney, 360 Gateway Dr, East New York
As the borough’s first, the department store is going full-Brooklyn, reportedly using 45% less energy than its other New York City outposts. The store, located in East New York’s Gateway Center, is set to open in any day now.
Sincerely, Tommy, 343 Tompkins Ave, Bed-Stuy
Tucked inside the first floor of a Bed-Stuy brownstone, you’ll find local designers’ work (Dear Dana, Jamie McCarty) as well as small international labels. Neighborhood native Kai Avent-Deleon curates the collection, which will include clothing, art magazines, and home goods, plus a cafe serving up Irving Farm beans and lavender (!) brownies.
Marlow Goods at the Wythe Hotel, 80 Wythe Ave, Williamsburg
The hotel’s rotating pop-up shop will be occupied by South Williamsburg’s Marlow Goods from September 5 through the holidays, where there’ll be gorgeous—like, really gorgeous—leather goods.
Bonus: Altuzurra for Target, 139 Flatbush Ave, Atlantic Terminal
Despite the lookbook’s somewhat questionable styling, the Altuzarra for Target collection, which debuts in stores September 14 (set your alarm clocks now), includes some seriously sexy pieces, including a more-than-usual amount of red velvet, snakeskin print and daring V-necks and slits, all of which give the impression you’ve entered a smoke-filled member’s only lounge in Moscow. Which really isn’t the world thing in the world.
Follow Rebecca Jennings on Twitter @rebexxxxa.