There are a lot of good reasons to love Mile End—many of which can be found right here—but maybe one of the best is their ongoing refusal to put up with fussy BS on social media.
When someone complained on Facebook that prices on sandwiches went up after the company’s production kitchen was wiped out by Sandy, co-owner Noah Bernamoff told Eater, “It’s like, I’m breaking my back to keep this running despite how shitty our situation has been recently. And someone cares so much to sit down and write some Facebook message about a sandwich they had that was maybe $1 to $2 more expensive.? I’m not putting a gun to anyone’s head. If you don’t like the price of the smoked meat, don’t order it.”
And earlier today, the above exchange took place, in which a customer took to Twitter to vent about a mistaken $160 credit card charge, and Mile End called her out on her choice of medium. The exchange went on:
Reasonable, but firm. Keep up the good work, Mile End. Somebody in 2014 needs to do the hard work of keeping our culture sane, and it looks like the task has fallen to you.
Follow Virginia K. Smith on Twitter @vksmith.