Lest anyone get too worked up thinking that Uber’s trying to win back some of the public’s goodwill after the “surge pricing” incident over the holidays, the company’s announcement that they’ll be lowering prices in a number of cities just adds insult to injury, at least for our purposes: while 16 of their 24 cities will be seeing steep discounts, rides in New York will be staying just as expensive as ever.
In a blog post explaining their goal of being “the cheapest ride in town” that actually ends with the hashtag #cheaperthanthebus, the company announced reduced fares in “We’re cutting prices by 15-34% in Chicago, SF, Seattle, Los Angeles, Phoenix, and Orange County. And ten additional cities will also see cuts – Minneapolis, Atlanta, Sacramento, Tucson, Indianapolis, Denver, Dallas, Baltimore, Charlotte, Nashville,” rendering the service “26 percent cheaper than a taxi.”
Which sounds nice! If it were cheaper to order up cars on my phone like so many garlic knots, I’d do it in a heartbeat. It might be especially appreciated in the most cab-oriented city in the country! But then, we’ve all gotten used to being one-upped by Tuscon at this point, haven’t we?
Follow Virginia K. Smith on Twitter @vksmith.