What is a “Hipster Wine”?
2. It’s Adventurous! And Natural, Obscure, Special
Or, hipster wine is all hipster cliches rolled into one. The sensibility of Maison Premiere’s customers is “a sense of adventure, a willingness and drive to look for new wines, new regions.” At Maison Premiere, “customers are looking for natural wines,” the paper reports. At Aksa, they’re looking for “a [wine] list that’s full of small and ambitious producers.” As Aksa’s general manager said, “When you don’t have the space to pack the list with big names and labels, you have to create value somewhere else—to give them something special.” [photo]