What is a “Hipster Wine”?
1. It’s Not Chardonnay
“When I came back from Paris, I couldn’t sell a Chardonnay no matter what,” the wine director of Vinegar Hill House said. It’s also not Yellow Tail, said the co-owner of Maison Premiere. Nor is it Bordeaux. “It’s very hard to sell Bordeaux in Brooklyn,” the wine director of Aska said. Like the phrase “hipster” itself, it’s easier to say what it’s not—me!—than what it is.