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Ok, so I'm going to let you guys in on a little online media secret right now: We're, most of us, fucking vampires, only instead of blood, we're looking for clicks. I know, I know—this comes as no surprise. Everyone knows this already! The audience is smarter than the writers, for the most part, these days. But actually, it's because the audience tends to be so aware of media-pandering that it's more and more rare...
As a writer for Sports Illustrated—or, wider and more formative in scope, as a fan of four-plus decades—Jay Jaffe has watched a lot of baseball games. "Probably thousands," he initially estimates while we're drinking near his apartment at St. Gambrinus last week, before curiously grabbing a napkin and Good Will Hunting it to calculate an estimate. After a few minutes of scribbling, he arrives at 4,000 and passes me the cloth chalkboard to review...

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