Corporate coffee continues to encroach neighborhoods historically unhampered by frappuccinos and pumpkin spice lattes, as a new Starbucks is soon destined to set up shop on the Bushwick-Ridgewood border.
DNA Info reports that the coffee mega-chain plans to open an establishment at 329 Wyckoff Ave., conveniently located next to the Myrtle/Wyckoff M and L train station and within walking distance from other corporate chains like Dunkin Donuts that sit several blocks west on Wyckoff ave.
North Brooklyn’s newest Starbucks is part of a growing trend that’s seen the expansionary coffee-peddlers establish two outposts in Williamsburg in the last year, despite many residents’ aversion to what they perceive as bland, homogenous corporate businesses taking over their neighborhood. The anti-Starbucks sentiment has long been palpable on the streets of neighborhoods like Williamsburg. One Williamsburg resident, speaking to DNA Info last July, expressed disbelief at the prospect of venturing into a corporate outlet in his beloved neighborhood.
But even so, whatever nascent protests mounted against the coffee-monolith last summer have since fallen flat, as both Williamsburg Starbucks locations are typically pretty full of the usual Macbook-wielding, iced-mocha sipping suspects. It’s a sign that convenience and comfort usually trumps idealism. It’s also a reminder that Starbucks will find its way to any profitable, trendy and or up-and-coming neighborhood eventually.
H/T to Ridgewood Social
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