I Refuse to Acknowledge “East Bushwick”

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I know this is an argument I’ll end up losing. I know, objectively, that wealthy realtors (and wealthy buyers, and, you know, the necessarily fluid nature of real estate and culture in a city with a dynamic economy) are all much more powerful than the half-assed complaints of, say, crotchety bloggers, or transplants with no real grounds to be angry about absurd new steps in a neighborhood’s development.

Even so. I will still go on record as saying that “East Bushwick” is not a real place, and never will be. It is a fictional neighborhood, conjured up by preposterous developers, that will no doubt be in-demand and widely accepted sooner rather than later.

Right now, Commercial Observer reports on a 105,000-square-foot development location out by the Halsey stop priced at $8.5 million, and marketed as a potentially lucrative site for luxury apartments, not unlike an already-successful complex nearby with amenities including a pool, gymm, sauna, and jacuzzi.

“It doesn’t take a rocket scientist to see that this is moving further south,” said a representative of Massey Knakal, which is marketing the new building, adding that it’s “just a matter of time” before wider-spread gentrification taks hold in the neighborhood.

Which I guess is fine, and just the way things go, even if it’s a little terrible to see calculated, rent-raising plans for a neighborhood so explicitly stated. It’s really just the “East Bushwick” label that seems so objectionable. Must we? Have we all healed so quickly from the scarring divisions of East Williamsburg and its proposed secession? If the New York Times predicted this trend several years ago (which they did, apparently), is there even any point to pushing back? Perhaps most importantly, if the neighborhood expands, even in name only, will I finally have access to all the good delivery options over in Ridgewood? There has to be at least some benefit to this whole thing.

Follow Virginia K. Smith on Twitter @vksmith.

9 Comment

  • I hate these made up neighborhoods the city comes up with. RAMBO is the worst one. Destroy hipsters

  • Many neighborhoods in the city are not real neighborhoods and are the creation of real state or zealous groups of citizens who want to make of the place they live the next “niche”. Whether this is happening in East Bushwhick, I don’t know, but it would not surprise me.

  • I don’t understand your point. The traditional theory goes that “greedy real estate agents” make up a new neighborhood name that sounds “cool” (NOLITA), or that presumably borrows the cashe from another neighborhood (what so many have accused “East Williamsburg” of being, though that is most definitely the real name of the neighborhood.) “East Bushwick” is neither a cool made up acronym, nor does it borrow the cashe of another neighborhood. Being further East in Brooklyn has never been desirable. (East New York, anyone?) I think in this context the writer was distinguishing from the more gentrified part of Bushwich to the West near Flushing and the the least gentrified part further East. (I live in the Eastern part of Bushwick, btw). If anything, people like me may not want to be identified with the “East” part. It’s not very nice currently. If this guy just coined a new neighborhood name, and if this is the beginning of “East Bushwick” being a sought out destination, then great!

  • The traditional theory goes that “greedy real estate agents” make up new neighborhood names that sounds “cool” (NOLITA), or that presumably borrow the cashe from another neighborhood (what many have accused “East Williamsburg” of being, though that is most definitely the real name.) “But “East Bushwick” is neither a cool made up name, nor borrowed, nor adding cashe. Being further East in Brooklyn has never been very desirable. I think in this context the writer was distinguishing the area from the more “gentrified” part of Bushwich to the West near Flushing . (I live in the Eastern part of Bushwick, btw). I don’t this think was an attempt to add cashe; if anything it’s the opposite. I’m pretty sure greedy real estate agents are not going to pick this one up.

  • Just wanted to double check my hunch that this article was written by a transplant who probably lives in a made-up neighbohood where its real residents are being displaced by hipsters and yupsters who will climb over each others backs to “score” a bargain of $1600 for rent?

  • I’ve lived in Bushwick since ’73 as a teenager.. it shall remain so!

  • The main difference between “East Bushwick” and “East Williamsburg” as neighborhoods is that “East Williamsburg” existed historically as a the third district in the independent city of Williamsburg.

  • I’ve lived on Moffat for 5 years And I don’t care WHAT they call it, as long as we get a decent coffee shop/ bakery soon and a bar within walking distance. These could all be one place if anyone is so inclined. I just can’t find a bodega with strong enough coffee. In recent months we’ve gotten a decent pizza place so I’m really hoping this isn’t too far off!!

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