10 Reasons the NHL is Also Coming to Brooklyn
6. NHL Merchandising Would Explode with Brooklynalia
As you all know, Brooklyn is the new international hotness. Studies have shown that consumers are three times more likely to buy any given product if it has the word “Brooklyn” on it.* Even hockey jerseys, toques**, and foam fingers.
[*Studies have not actually shown this.]
[**Knit caps.]