And pictures of parties. And moodily filtered shots of you and your friends in restaurant bathroom mirrors. And nail art. And brunch. Don’t forget brunch. There will be lots of pictures of powdered sugar-laden French Toast. It’s an exciting time to be alive, it really is.
All Things D reported that, for the first time ever, Instagram beat Twitter in the number of daily active users. Not only that, but “the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 169.9 minutes viewing.”
What does this all mean? Well, it means good things for Facebook, which bought Instagram in April for a cool billion dollars. Especially because, as All Things D notes, Twitter tried “yet failed to beat Mark Zuckerberg’s billion-dollar offer.”
However, many people doubted the intelligence behind Zuckerberg’s Instagram acquisition. In fact, recently, there has been a ton of talk about Facebook’s stagnation and the surging success of Twitter. Twitter has grown explosively successful due to the fact that people have become more and more reliant on their mobile devices. But this new reality has also extended to Instagram, which benefits from having a purely visual platform that encourages mobile-viewing. However, for Facebook to truly benefit from Instagram’s success, the company will need “to turn its darling new mobile engagement asset into a moneymaker. And as shareholders wait for a return on their Facebook investment, the clock is ticking.”
It’s a good thing we all love puppies, right? Soon, they’ll be EVERYWHERE.
Follow Kristin Iversen on twitter @kmiversen