The Evolution of the New York Times Brooklyn Trend Piece
- Ed Alcock/The New York Times
June 4, 2012: Food Trucks in Paris? U.S. Cuisine Finds Open Minds, and Mouths
Summary: Ah, c’est magnifique! An opportunity to re-visit the origins of the immediately infamous phrase “très Brooklyn,” first seen in this widely disputed piece on the burgeoning popularity of Brooklyn-esque food trucks en Paris.
Representative Quote: “In France, there is still a widespread belief that the daily diet in the United States consists of grossly large servings of fast food. But in Paris, American food is suddenly being seen as more than just restauration rapide. Among young Parisians, there is currently no greater praise for cuisine than ‘très Brooklyn,’ a term that signifies a particularly cool combination of informality, creativity and quality.”
Takeaway: People don’t take too kindly to the use of “Brooklyn” as an adjective, particularly not the French, who also largely deny the popularity of food trucks. Mon dieu!