The Evolution of the New York Times Brooklyn Trend Piece
- Piotr Redlinski/The New York Times
February 11, 2007: You’re Cool, But Can You Swing the Rent?
Summary: Apartment-hunters in Williamsburg are too focused on appearing cool, not focused enough on proving they can pay rent.
Representative Quote: “Robbie Stauder posted a short ad that mentioned, along with other basic information, his work as a television producer. He received about 50 responses (one signed “love”), most of them from people trying to break into his field. ‘One guy sent me a music video he was in,’ said Mr. Stauder, 30. ‘It was this weird electro-dance European music with the guy carrying around an old milk jug. He found this girl and poured it on her.’
Takeaway: Show me a roommate horror story, and I’ll show you five other people with one that’s similar, and probably worse. Shitty New York roommates have always been, and always will be, the trend to end all trends.