We get a little tired of the idea of Brooklyn as a “brand,” but it would be naïve to ignore the current craze (justifiable, in our opinion) for all things made in Brooklyn. Luckily, there is now a store for that and only that. Not only does By Brooklyn carry goods, both food and craft, from the Borough of Churches, it was actually designed, built and marketed by a team of Brooklynites. The brainchild of owner Gaia DiLoreto, this hometown-proud Cobble Hill outpost is as local as it gets—even the eponymous pun was locally sourced.
Photo Kirstin Roby